American Greetings & Blue Mountain is one of the world's largest manufacturers and distributors of social expression products. Along with greeting cards, American Greetings & Blue Mountain product lines include gift wrap, party goods, candles, stationery, calendars, educational products, ornaments and electronic greetings. American Greetings & Blue Mountain major domestic greeting card brands are Carlton Cards, American Greetings and Gibson. American Greetings & Blue Mountain is also the creator and owner of many celebrated character properties, including Strawberry Shortcake, Holly Hobbie, and Care Bears.

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